Talentia Software, a provider of Financial Performance and Human Resources Management solutions, announces the arrival of Béatrice Piquer as Chief Marketing Officer (CMO) to support its growth strategy in France and abroad. Beatrice joins the Executive Steering Committee of Talentia
With more than 20 years of experience in Marketing Management positions in high-tech BtoB companies, Beatrice’s mission is to develop and implement Talentia Software’s corporate marketing strategy that will contribute to its international growth. As well as its strong presence in Southern Europe, particularly in Italy, Spain, Portugal, and Greece, Talentia is now present in Switzerland, Germany and North America with the recent acquisition of Addedo.
To carry out her mission successfully, Beatrice will be able to rely on her strong experience acquired within startups but also with large groups operating in complex, technological and fast-growing international markets.
Beatrice began her career at Thomson Multimedia (now Technicolor) where, from 1994 to 1999, she held several marketing positions. After, she joined Interface Data for two years as Marketing and Communication Director, but she left this position in 2001 for Ipanema Technologies (now Infovista). Béatrice worked there for 14 years and ended up as Vice President of Marketing. In 2015, she joined Docapost (a digital subsidiary of La Poste group) as Vice President of Business Development. Before joining Talentia, Beatrice was also Chief Sales and Marketing Officer of Certigna, the Tessi Group’s cybersecurity and digital trust division, since September 2017.
Béatrice holds an Executive MBA from HEC Paris.
“At Talentia, we are embarking on the second phase of our development. Our strategy for 2022 is to accelerate our international growth and the packaging of our SaaS offerings. I am delighted to confer international marketing leadership to Beatrice, who will be an essential player in refining our positioning, developing our offers and increasing our international reputation. Her experience in new technologies, SaaS models and business transformation, both for large groups and startups, will be undeniable factors in our success. Moreover, her ability to think outside the box, her agility and dynamism will be essential points to support our transformation. “ said Pierre Polette, CEO of Talentia Software.